Featured on 2017/12/01
So let’s talk about copywriting (also known as “business poetry”). What is it? Where does it come from? Why is it called “copy-writing?”
Featured on 2017/09/19
UX writing is my main craft, and I get a lot of questions about it.
Featured on 2017/09/16
One time, I nearly lost my mind while brainstorming copy for a holiday print ad.
Featured on 2017/09/09
Some people think of content as a final flourish, words on a page or screen that can be written just before launch.
Featured on 2017/08/21
Over the years, I've been lucky enough to chat with UX writers from a bunch of different companies.
Featured on 2017/08/16
Let me share the ad for Rolls Royce Silver Cloud from 1950s.
Featured on 2017/08/10
The arts and humanities are more intertwined in technology than ever before.
Featured on 2017/08/01
The words that usually signal problems with the user interface.
Featured on 2017/07/28
Neat, coherent, and obvious texts make interfaces more intuitive and instill confidence.