Writing

UX writing is my main craft, and I get a lot of questions about it.
One time, I nearly lost my mind while brainstorming copy for a holiday print ad.
Some people think of content as a final flourish, words on a page or screen that can be written just before launch.
Over the years, I've been lucky enough to chat with UX writers from a bunch of different companies.
Let me share the ad for Rolls Royce Silver Cloud from 1950s.
The arts and humanities are more intertwined in technology than ever before.
The words that usually signal problems with the user interface.
Neat, coherent, and obvious texts make interfaces more intuitive and instill confidence.

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